About James DeRuvo

James has a multi-faceted career that spans radio, film and publishing. A writer about the technology in the video industry for nearly 20 years, James is also an award winning film director, having garnered a Telly Award for his short film Searching for Inspiration. He's also worked as a producer of many talk radio programs in Los Angeles with topics ranging from entertainment to travel to technology.

Mark Duplass: Find Your Filmmaking Voice With Micro-Budget Short Films

Mark Duplass (image: Vanessa Lua)

By James DeRuvo (doddleNEWS) Last week at South by SouthWest, the keynote speaker for the Film Conference was filmmaker Mark Duplass. He wowed the crowd by talking about his experience of getting started, and dropping a lot of money on a feature that simply sucked. The lesson learned was to … [Read more...]

AJA CION Test Footage Reveals Less Dynamic Range

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By James DeRuvo (doddleNEWS) A year after AJA wowed the crowds at NAB 20q4 with the CION 4K Camera, we're finally starting to get some sample test footage, which is yielding some surprising results, that could indicate it may be using a similar, or even the same sensor as the Blackmagic 4K … [Read more...]

Rumors Swirl Of DJI Phantom 3 Drone In Time For NAB

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Spring Promotions of Phantom 2 Drop Price to $1099 By James DeRuvo (doddleNEWS) With word that NAB will have so many drones being showcased that they have decided to open up a separate pavilion, DJI fans are wondering if there will be a new Phantom quadcopter announced in order to distance DJI … [Read more...]

UPDATED: Frame.io To Launch Online Filmmaking Collaboration Space

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UPDATE: Pricing has been announced, and you can find that at the bottom of the article. Frame.io's Online Collaboration site promises to "pick up where Vimeo leaves off" By James DeRuvo (doddleNEWS) With the ability to collaborate all over the world, it isn't uncommon for a film to be shot … [Read more...]

OrcaVue Creates Bullet Time With A Single GoPro Camera

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By James DeRuvo (doddleme.com) There's no denying that the iconic bullet time scene from The Matrix turned cinematography up to eleven. But it took months of planning and over 50 DSLRs, plus hours and hours of post-production to create it. GoPro has helped with creating rigs using their cameras, … [Read more...]

Ares Drones Kickstarter Promises Flight With Touch Of A Finger

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Automated Flight Plan by Drawing on a Map By James DeRuvo (doddleNEWS) If you really want to get into aerial cinematography, but you're not very good at piloting your drone, you could practice (and crash) a lot, hire a drone pilot for hundreds of dollars a day, or you could pick up the Ares … [Read more...]

doddleREVIEWS: Parrot AR Bebop Drone, Part One

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By James DeRuvo (doddleNEWS) Although DJI tends to dominate the headlines when it comes to drones, it's certainly not the only model out there. In fact, it's not even the first. Parrot was one of the first to offer consumer grade drone platforms with a camera, and with their colorful new Bebop, … [Read more...]

On Eve of NAB, Rumors Of Canon 5D MK IV With 4K Still Linger

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By James DeRuvo (doddleNEWS) While Canon gave a sneak peak of a consumer grade 4K mega zoom last week, rumors are still flying fast and  loose that the camera company will launch a 4K 5D MK IV later this year. I'm not so sure about that since Canon has dropped the price of the EOS C500 recently, … [Read more...]

Canon Shows Off 4K Prototype – Is It the Once and Future 5D Mk. IV?

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Touts being number one in Camera industry for 12th straight year By James DeRuvo (doddleNEWS) To celebrate being named the number on DSLR manufacturer for the 12th consecutive year, Canon President & CEO Hideki Ozawa previewed of a prototype for what could be their next generation 4K … [Read more...]

Technicolor Downsizes, Closes Burbank, London Locations

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Stalwart Post-Production House Latest Victim of Post Crisis By James DeRuvo (doddleNEWS) Even though the company only recently opened its 20,000 square foot facility in Burbank, long time post-production house Technicolor, a veritable fixture in our industry, has announced that it will close … [Read more...]

SEC Issues Favorable Ruling On Equity Crowdfunding

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2012 JOBS Act paved way for selling stock online By James DeRuvo (doddleNEWS) Silver Screen Partners was a very popular way for studios to raise money for films in the 1980s and 1990s, and you probably saw their name on notable films. But with a narrow set of rules from the SEC, this equity … [Read more...]

With Two Words, RED Turns Weapon On Its Head

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Jarred Land Promises Vista Vision with Super 35mm Sensor By James DeRuvo (doddleNEWS) Vista. Vision. With those two words, RED's Fire Chief Jarred Land has given a huge hint as to what's going to be added when users "weaponize" their Dragon rigs come NAB. Land has taken to posting still photos … [Read more...]

SmallHD Announces 5-Inch HD Monitors

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By James DeRuvo (doddleNEWS) Just in time for NAB, SmallHD is rolling out a new series of 5-inch HD monitors, designed to be ultra cost-effective, but offer superior sharpness in a form fitting package.  By the looks of it, SmallHD is providing an affordable option for the DSLR crowd. But in an … [Read more...]

Senator To Introduce Legislation to Govern Commercial Use of Drones

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New Law would provide temporary framework until FAA Guidelines are formerly implemented By James DeRuvo (doddleNEWS) Even though the Federal Aviation Administration has already released rules to regulate commercial drone use, including that of drone delivery proposed by Amazon with Prime Air … [Read more...]

Filmmaking 101: Putting Together a Good Lighting Kit on the Cheap

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By James DeRuvo (doddleNEWS) In addition to sound, a good lighting package can make all the difference when getting a professional look as your just starting out. But all in one, professional grade lighting packages aren't cheap, especially the LED ones. Sure, you can go online and buy a basic … [Read more...]

Slated Offers Crowdfunding With A Social-Stock Model

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By James DeRuvo (doddleNEWS) While Kickstarter and Indiegogo still suck up most of the air in the crowdfunding room, there are other options such as Seed and Spark, GoFundMe, etc. But all those are perk-based, meaning that backers receive special perks ranging from props, scripts, walk-on roles, … [Read more...]

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