About James DeRuvo

James has a multi-faceted career that spans radio, film and publishing. A writer about the technology in the video industry for nearly 20 years, James is also an award winning film director, having garnered a Telly Award for his short film Searching for Inspiration. He's also worked as a producer of many talk radio programs in Los Angeles with topics ranging from entertainment to travel to technology.

doddleTALKS Tech – Inside The Blackmagic Studio

doddleTALKS TECH blackmagic dan may

By James DeRuvo (doddleNEWS) At NAB, I sat down with Dan May to talk about their new camera products - including the Blackmagic Studio Camera, the 4K Blackmagic URSA Cinema Camera, a killer update to DaVinci Resolve that has over 140 new features (including editing capability) and host of what … [Read more...]

doddleTV: NAB 2014 – Blackmagic Camera Walkaround


By James DeRuvo (doddleNEWS) Blackmagic did it again this year with the announcement of not one, but two new cameras. Here's our first look... http://youtu.be/V63j1HUDsyI … [Read more...]

Magic Lantern Raw Featured in Swiss Airlines Campaign


By James DeRuvo (doddleNEWS) Magic Lantern, the plucky Canon firmware hack that provides amazing Raw video capability to Canon DSLRs, continues to gain more support and is being used more often where it counts... in big budget projects where the image isn't only vital, it's costly. And it just … [Read more...]

Ricoh Announces Medium Format Pentax 645Z HD Camera


Shoots 70 mm Style High Definition Video By James DeRuvo (doddleNEWS) When you're talking about DSLRs, you can pretty much figure that the Canons, Panasonics and Nikons are going to suck up all the air in the room.  That pretty much leaves companies like Ricoh/Pentax alone in the shadows … [Read more...]

doddleTV: NAB 2014 – MōVI Products First Look

Freefly MoVI-M5 top 4

By James DeRuvo (doddleNEWS) NAB 2014 had us checking out the latest Freefly MōVI M5, but what we didn't expect was the opportunity to shoot with it for two hours, and to play with their new iPhone adapter. But even more exciting was the MōVI M15, designed specifically for larger cameras, a new … [Read more...]

Axiom 4K Camera To Sell for Cost During Crowdfunding Campaign


First 250 cameras will be part of Beta Test By James DeRuvo (doddleNEWS) Of all the cameras I saw at NAB this year, the one I didn't find was the Apertus Axiom. But that didn't mean its presence wasn't keenly felt, because shortly after the Las Vegas confab, Sebastian Pichelhofer, Lead Project … [Read more...]

New Matrox Cards Will Integrate with Adobe Apps in the Cloud


Mojito 4K Card will offer more streamlined workflow in 4K By James DeRuvo (doddleNEWS) When it comes to ultra high definition, Matrox and Adobe are going all in with Adobe Creative Cloud by announcing that moving forward, all hardware updates will be tightly integrated with the Adobe … [Read more...]

NAB 2014: Atomos Announces ShoGun 4K Monitor-Recorder


Supports Sony's A7S and other 4K DSLRs By James DeRuvo (doddleNEWS) One of the most popular booths at NAB last week was Atomos. Not because they let those of interest play with their products, which they did, not because they gave out plastic water bottles with the Atomos logo on them, which … [Read more...]

AJA Releases First Footage Shot with CION 4K Production Camera

aja cion 4k camera

Video Brochure highlights features and shows first images By James DeRuvo (doddleNEWS) In a video brochure that highlights many of its features, AJA has released the first video footage from their new AJA CION 4K Production camera. Capable of shooting in high frame rate and with ProRes 4444, … [Read more...]

NAB 2014: Edelkrone Announces Series of New and Compact Tools


Motion Control Modules Also Come to the Confab By James DeRuvo (doddleNEWS) I visited the edelkrone booth while at NAB this week, or as I like to call them - the Swiss Army Knife of the filmmaking world, and saw a hot of cool new sliders and other products which are as innovative as they are … [Read more...]

NAB 2014: NVIDIA Says 4K is Here and It’s Workable


Powerful GPU stacks, automated rendering, and Cloud Computing work seamlessly together By James DeRuvo (doddleNEWS) On my last day at NAB, I stopped at the NVIDIA to check out that cool, and powerful new GEForce Titan Z video graphics card. Man, that sucker is a beast. And while it promised … [Read more...]

NAB 2014: Watch Out 4K, Here Comes Super Hi-Vision 8K

NHK 8K Super Hi-Vision

RED also showcases 6K Dragon footage in IMAX By James DeRuvo (doddleNEWS) NHK was at NAB this week, quietly showing off footage shot with a Super Hi-Vision 8K camera, affectionately known as The Cube. And after walking out of their brief 16 minute demonstration, I was left with the feeling … [Read more...]

NAB 2014: Nikon Remains Quietly Committed to Cinema Initiative


D4s Full Frame shows Nikon is quietly gaining respect By James DeRuvo (doddleNEWS) Day three of NAB found me swinging by the Nikon booth. And while the mammoth space for Canon wasn't hard to miss, Nikon was quietly reminding those who attended the Las Vegas confab that they're still committed … [Read more...]

NAB 2014: GoPro Announces Dual Case for 3D Videos


Blackout Housing lets Hero 3+ Blend in By James DeRuvo (doddleNEWS) There's no doubt that the most popular booth at this NAB 2014 was GoPro. Not only did they have great speakers like Freddie Wong and Corridor Digital talking about using the GoPro for their action packed YouTube videos, but … [Read more...]

NAB 2014: JVC Wades into the Deep End of the 4K Super 35 Pool


Announces full range of full frame cameras By James DeRuvo (doddleNEWS) Capable of 4K ultra high definition cinema and broadcast production, JVC announced a quartet of Super 35 based cameras showcased at NAB will offer a range of options. … [Read more...]

NAB 2014: RED Assures Users That SCARLET DRAGON Is Still Coming


Other announcements include 4K Broadcast module By James DeRuvo (doddleNEWS) In response to rumors that RED may be abandoning the Scarlet Dragon project, RED's fire chief Jared Land announced RED Dragon will likely be shipping in June for a price of $14,500. RED also has news of a new … [Read more...]

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