About James DeRuvo

James has a multi-faceted career that spans radio, film and publishing. A writer about the technology in the video industry for nearly 20 years, James is also an award winning film director, having garnered a Telly Award for his short film Searching for Inspiration. He's also worked as a producer of many talk radio programs in Los Angeles with topics ranging from entertainment to travel to technology.

Drones 101: Tips For New Flyers


By James DeRuvo (doddleNEWS) When you're just starting out with your drone, it can sometimes be an exercise in futility. We've talked about tips and advice on how to use them before, and this is yet another in an ongoing series of how to get the most out of your drone to get that great aerial … [Read more...]

Virtual Reality: GoPro & Google Want You To Test Their Jump VR 360 Camera Rig


Joint Project with Google Looking for Filmmakers to Loan to By James DeRuvo (doddleNEWS) Are you looking to get into Virtual Reality? Want to be on the bleeding edge of shooting 360° films? Well, GoPro and Google are looking for "select creatives" to test out their Google Jump VR, their 16 … [Read more...]

Updated: IndieVice On Kickstarter, Turns Your Smartphone Into A Cinematic Camera Platform

IndieVice in action

By James DeRuvo (doddleNEWS) UPDATE: IndieVice is now live on Kickstarter. We cover a lot of mobile filmmaking here because, well let's face it, the iPhone is an extremely powerful tool. It's the Swiss Army Knife of the tech world. And some, like Disney CCO John Lasseter, believe it could end … [Read more...]

Crowdfunding 101: Why Campaigns Fail


By James DeRuvo (doddleNEWS) When filmmakers engage in a crowdfunding campaign to raise money for their next project, chances are, those first few campaigns are going to fail. Why? Well, it's largely due to mistakes made that are based on misconceptions, and according to Seed & Spark's Emily … [Read more...]

Good Movie Posters Are Important, Even If You’re Streaming


By James DeRuvo (doddleMEW) With many indies opting to stream their films online, and on demand, is it really all that important to create a movie poster? Of course it is. One, it's tradition! Two, it's still one of the best ways to get a potential audience interested in your project. And three, … [Read more...]

Filmmakers Shoots In Total Darkness With Sony α7s

Refuge Sony a7s

By James DeRuvo (doddleNEWS) Day for night: It's where you pretend to be shooting things at night while you're actually shooting during the day and then fixing it in post. It was very popular in the 60s and 70s, but lately, nobody does it. And why? Well, because you don't really have to thanks to … [Read more...]

doddleREVIEWS: Polar Pro PowerVault


By James DeRuvo (doddleNEWS) Whether you have multiple GoPro cameras or several backup batteries to get you through a busy day of action sports photography, sooner or later you're going to need to charge all your batteries. We've already talked about the benefits of being able to use the Polar … [Read more...]

Nikon D5 Rumored To Finally Get 4K

Nikon D4S

With Native Max ISO over 102,000 By James DeRuvo (doddleNEWS) In spite of some camera companies maintaining a death grip on HD video, many camera DSLR manufacturers are moving forward into ultra high definition. By now, both the Panasonic GH4 and Sony α7s are becoming seasoned played in the … [Read more...]

Vimeo Announces Cameo Mobile Video Editing App


by James DeRuvo (doddleNEWS) When it comes to mobile filmmaking, the mobile phone or tablet is an incredible filmmaking tool. Granted, most of the apps available are written for iOS devices like the iPhone and iPad, and that may be a frustrating thing for Android fans. But there's no denying that … [Read more...]

Cinematography 101 – Samyang Optics: Affordable Lenses For Filmmakers


By James DeRuvo (doddleNEWS) When we wrote our post about lenses that indie filmmakers could afford, a reader wanted to draw our attention to Samyang Optics. Samyang is a Korean lens manufacturer that started with optical equipment, such as security and closed circuit TV cameras. Now they've dove … [Read more...]

Marvel Studios’ Kevin Feige Explains Comic-Con Absence

Marvel Studios

By James DeRuvo (doddleNEWS) Last Spring, the news came down that Marvel was going to skip San Diego Comic-Con, leaving a gap wide open in Hall H. Fans were saddened that they won't be able to see their favorite actors hyping the Marvel Cinematic Universe. But Marvel President Kevin Feige has … [Read more...]

Sound 101: Repurposing Old Gear Gives It New Life


And old shoulder rig becomes a sound operator's new tool By James DeRuvo (doddleNEWS) There's a great line fr0m Apollo 13 where the character of Gene Kranz says, "I don't care what it's designed to do, I care about what it CAN do." And that's always been my battle cry in looking at the … [Read more...]

Producers Turn To Crowdfunding To Finish Orson Welles’ Last Movie


Update: Just under 2 weeks to help fund and finish Orson Welles' final film, The Other Side of the Wind! By James DeRuvo (doddleNEWS) When Orson Welles died in 1985, he was 45 minutes into what would be his last film. Called "The Other Side of the Wind," the film was meant to examine … [Read more...]

Cinematography 101: Lenses Indie Filmmakers Can Afford


By James DeRuvo (doddleNEWS) Low budget filmmakers and cinematographers often scour the local thrift store for unwanted 35mm DSLR lenses for filming needs, and hey, it's a good option for some. One can even "declick" them to make the lenses more cinematic. But there are affordable cinema lenses … [Read more...]

Taylor Swift Speaks, Apple Music Reverses Policy On Royalties

Taylor Swift letter to Apple

Will Pay Artists during 90 day free trial of Apple Music By James DeRuvo (doddleNEWS) Make no mistake, Taylor Swift has power in the music industry. Not just because she could win just about every Grammy in her category (and has), or that she has a devoted cadre of fans, or that her music … [Read more...]

DxO ONE Adds Optical Lens Camera To Your iPhone


By JamesDeRuvo (doddleNEWS) More and more, the iPhone has become a mobile filmmaking tool for directors and cinematographers alike. And now, DxO brings a camera to the iPhone, which has a pretty good camera as it is. But the 20 megapixel DxO One gives the iPhone an amazing super fast aspherical … [Read more...]

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