About James DeRuvo

James has a multi-faceted career that spans radio, film and publishing. A writer about the technology in the video industry for nearly 20 years, James is also an award winning film director, having garnered a Telly Award for his short film Searching for Inspiration. He's also worked as a producer of many talk radio programs in Los Angeles with topics ranging from entertainment to travel to technology.

Vimeo Opens Custom Video On Demand Portals For Premium Content Creators

Vimeo On Demand

By James DeRuvo (doddleNEWS) Vimeo has created custom video on demand portals for long form content which could point to a move to get into more streaming television partnerships. And what's interesting about it is, that Vimeo seems to be trying to paint the image that ad supported content is a … [Read more...]

Blackmagic Design Announces Camera 2.0 Firmware Update


URSA To Get ProRes 444 in 4K By James DeRuvo (doddleNEWS) Blackmagic has released Camera 2.0 as a firmware update for their line of HD and 4K cameras. The update adds a host of new 4K features for the Blackmagic URSA camera, including ProRes recording in both 4K and HD, 80 fps options in HD, … [Read more...]

AVID To Give Pro Tools Away For Free


Lite version will come in time for Ver. 12 By James DeRuvo (doddleNEWS) To celebrate the upcoming release of Pro Tools 12, AVID announced this week that they will be offering a lite version of the popular audio editing software as a free download. Mirroring the strategy that Blackmagic has … [Read more...]

BREAKING: DreamWorks Animation Closing PDI, Layoffs Announced


500 Animators get Pink Slips in cost saving move By James DeRuvo (doddleNEWS) News broke late today that DreamWorks Animation will formally close the doors of Pacific Data Images (PDI) after thirty years of producing such animated hits as Shrek 1-3, Madagascar, Kung Fu Panda, and providing … [Read more...]

Microsoft Announces Virtual Reality, Surface Hub, & Windows 10 Update


By James DeRuvo (doddleNEWS) Microsoft made some interesting announcements out of the blue that are going to go after several different product categories including a Surface Hub for your TV, Cortana - a digital assistant for Windows 10, interaction with XBox games, and HoloLens, a wireless … [Read more...]

DJI Announces Phantom Trainer Quadcopter


Different control modes to learn how to fly and do stunts By James DeRuvo (doddleNEWS) Responding to frustrations of Phantom pilots who have crashed their pricey quadcopters while mastering the steep learning curve of learning to fly unmanned aerial vehicles, DJI has announced the new Phantom … [Read more...]

doddle REVIEW: RØDE VideoMic


By James DeRuvo (doddleNEWS) I've been using the RØDE VideoMic for a little while now, and for the entry level DSLR shooter, it really is the ideal microphone to amp up your audio recording on your camera, once you made the leap to DSLR shooting. With its built in Rycote Lyre Mount shock … [Read more...]

RØDE Introduces New Mics, RØDELink Wireless Audio Transmission System


By James DeRuvo (doddleNEWS) In what was dubbed "RØDEShow 2015," RØDE announced three new microphones and a new wireless mic system that promises secure, lossless transmission of audio up to 100 feet away. They also introduced us to three new microphones, including two shotguns for filmmakers, … [Read more...]

Lenses: Renting vs. Buying


Film Riot's Ryan Connolly Offers His Take By James DeRuvo (doddleNEWS) When it comes to buying lenses or renting them, Film Riot's Ryan Connolly's attitude is that cinema primes are so insanely expensive, that it really doesn't make financial sense to buy them. That doesn't mean you shouldn't … [Read more...]

American Sniper Enjoys a $100 Million Weekend


By James DeRuvo (doddleNEWS) $100 million dollars. Remember when that was a successful run of a blockbuster summer film? Not anymore. Because now $100 million weekends for epic tent-poles are more or less the norm ... unless you're film is stuck with a January release window. But American Sniper, … [Read more...]

Visual Effects Artists Throw In The Towel

A Day Without Visual Effects

VFX Guild drops legal challenges due to lack of funding By James DeRuvo (doddleNEWS) Citing the lack of donations to mount legal challenges against tax subsidies that lure visual effects work overseas, a cadre of visual effects artists that have given face to the ongoing crisis that Hollywood … [Read more...]

Amazon Studios Heading To The Silver Screen


By James DeRuvo (doddleNEWS) Amazon Studios is moving from streaming original content to projecting original features on the big screen. The new feature film division will be helmed by independent producer Ted Hope (The Ice Storm, 21 Grams), who recently left Fandor to take the gig. Amazon plans … [Read more...]

Odyssey 7Q Monitor Recorders Get 4K Firmware Update


ProRes Now records 4K Raw By James DeRuvo (doddleNEWS) Convergent Design has been a bit quiet of late, after releasing their award winning Odyssey 7Q and 7D+ 4K monitor recorders in 2013, it's been spending its time tweaking the firmware and expanding the Odyssey 7's capability in the 4K … [Read more...]

U.S. Drones Policy a Land of Confusing and Backwards Rules

DJI inspire

Lobbying groups may be part of the problem By James DeRuvo (doddleNEWS) When the FAA announced their test program last fall that would allow a small cadre of commercial firms use drones and quadcopters, I have to admit I was a bit confused. That's because, while they won't let all but a … [Read more...]

RED Expands Global Support Structure


New Authorized RED Rental House and Dealer Programs Announced By James DeRuvo (doddleNEWS) RED has increased its rental and dealer support network to over 80 locations worldwide through its expanded Authorized Rental House and Dealer program. The program seeks to vet and select rental houses to … [Read more...]

Maker Studios Signs Deal With Vimeo


On Demand Content Drives 'YouTube-Killing' Plan By James DeRuvo (doddleNEWS) Vimeo continues its YouTube Brain Drain, as they recently signed a deal with Disney/Maker Studios, which will give their artists access to Vimeo on Demand, and provide them with even better avenues for payment. But … [Read more...]

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