About James DeRuvo

James has a multi-faceted career that spans radio, film and publishing. A writer about the technology in the video industry for nearly 20 years, James is also an award winning film director, having garnered a Telly Award for his short film Searching for Inspiration. He's also worked as a producer of many talk radio programs in Los Angeles with topics ranging from entertainment to travel to technology.

Canon Shows Off 4K Prototype – Is It the Once and Future 5D Mk. IV?


Touts being number one in Camera industry for 12th straight year By James DeRuvo (doddleNEWS) To celebrate being named the number on DSLR manufacturer for the 12th consecutive year, Canon President & CEO Hideki Ozawa previewed of a prototype for what could be their next generation 4K … [Read more...]

Technicolor Downsizes, Closes Burbank, London Locations


Stalwart Post-Production House Latest Victim of Post Crisis By James DeRuvo (doddleNEWS) Even though the company only recently opened its 20,000 square foot facility in Burbank, long time post-production house Technicolor, a veritable fixture in our industry, has announced that it will close … [Read more...]

SEC Issues Favorable Ruling On Equity Crowdfunding


2012 JOBS Act paved way for selling stock online By James DeRuvo (doddleNEWS) Silver Screen Partners was a very popular way for studios to raise money for films in the 1980s and 1990s, and you probably saw their name on notable films. But with a narrow set of rules from the SEC, this equity … [Read more...]

With Two Words, RED Turns Weapon On Its Head


Jarred Land Promises Vista Vision with Super 35mm Sensor By James DeRuvo (doddleNEWS) Vista. Vision. With those two words, RED's Fire Chief Jarred Land has given a huge hint as to what's going to be added when users "weaponize" their Dragon rigs come NAB. Land has taken to posting still photos … [Read more...]

Frame.io To Launch Online Filmmaking Collaboration Space


Frame.io's Online Collaboration site promises to "pick up where Vimeo leaves off" By James DeRuvo (doddleNEWS) With the ability to collaborate all over the world, it isn't uncommon for a film to be shot in one country, edited in another, color corrected overseas and even to have the sound … [Read more...]

SmallHD Announces 5-Inch HD Monitors


By James DeRuvo (doddleNEWS) Just in time for NAB, SmallHD is rolling out a new series of 5-inch HD monitors, designed to be ultra cost-effective, but offer superior sharpness in a form fitting package.  By the looks of it, SmallHD is providing an affordable option for the DSLR crowd. But in an … [Read more...]

Senator To Introduce Legislation to Govern Commercial Use of Drones


New Law would provide temporary framework until FAA Guidelines are formerly implemented By James DeRuvo (doddleNEWS) Even though the Federal Aviation Administration has already released rules to regulate commercial drone use, including that of drone delivery proposed by Amazon with Prime Air … [Read more...]

Filmmaking 101: Putting Together a Good Lighting Kit on the Cheap


By James DeRuvo (doddleNEWS) In addition to sound, a good lighting package can make all the difference when getting a professional look as your just starting out. But all in one, professional grade lighting packages aren't cheap, especially the LED ones. Sure, you can go online and buy a basic … [Read more...]

Slated Offers Crowdfunding With A Social-Stock Model


By James DeRuvo (doddleNEWS) While Kickstarter and Indiegogo still suck up most of the air in the crowdfunding room, there are other options such as Seed and Spark, GoFundMe, etc. But all those are perk-based, meaning that backers receive special perks ranging from props, scripts, walk-on roles, … [Read more...]

ARRI Jumps Into The 6K Resolution War… Again?


By James DeRuvo (doddleNEWS) Even though ARRI has already decided to go head-to-head against the RED DRAGON with a 6K camera of their own, there's now talk that they are also working on a Super 35mm ALEXA that will incorporate a lot of the SXT technology announced last week. This news more or … [Read more...]

FAA Approves Amazon Drone Delivery… Sort Of

amazon prime air drone primeair

By James DeRuvo (doddleNEWS) When the FAA announced their new commercial drone rules, there was no provision made for using drones for delivery purposes. This left everyone, including myself, thinking that they were leaving out plans by Amazon and Google to use drones for package delivery out in … [Read more...]

Could There Be A GoPro Killer On The Horizon?


By James DeRuvo (doddleNEWS) GoPro has a Chinese competitor looking to undercut the faithful with a shamefully low priced copy, which may actually have the specs to pull it off ... at least when it comes to the entry-level action camera market. The Xiaomi Action Camera, for $64, can shoot 1080p … [Read more...]

RED’s WEAPON May Get ProRes Options

RED WEAPON Image: Phil Holland

Could RedRaw be on the way out? Not likely, but it's a nice option By James DeRuvo (doddleNEWS) When RED announced the Weaponizing of Dragon to future-proof the 6K platform for further improvements, the speculation began to fuel about what it would mean. WEAPON is an interesting marketing … [Read more...]

Blackmagic Does Some Housekeeping With New Firmware Update


Camera 2.1 offers Frame guides, camera controls, and lossless CinemaDNG By James DeRuvo (doddleNEWS) Blackmagic's latest camera firmware update isn't really going to rock the world, but it will streamline the way you use the camera by offering simpler ways to use your camera controls, and even … [Read more...]

With Firmware Update, Atomos Gives Shogun Users Boost


By James DeRuvo (doddleNEWS) Users of the popular Atomos Shogun are well familiar with the impressive set of features this 4K external monitor/recorder brings to the party, and now they're about to have even more, as another new firmware update expands quiver of tools for recording, playback … [Read more...]

Film Riot To Showcase An Epic Summer Of Film


By James DeRuvo (doddleNEWS) Film Riot's Ryan Connolly has been hinting for awhile now that he was up to something big, and it was wrapped around his latest short film. But this week he spilled the beans, and it's way larger than that. It's not one short film, but three, and from three different … [Read more...]

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