About James DeRuvo

James has a multi-faceted career that spans radio, film and publishing. A writer about the technology in the video industry for nearly 20 years, James is also an award winning film director, having garnered a Telly Award for his short film Searching for Inspiration. He's also worked as a producer of many talk radio programs in Los Angeles with topics ranging from entertainment to travel to technology.

Blackmagic Boosts URSA Accessory Kit With Electronic Viewfinder

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By James DeRuvo (doddleNEWS) It's hard to argue that the Blackmagic URSA needs to be any heavier, or that the URSA Mini needs anything to make it more fantastic. But Blackmagic has added an optional electronic viewfinder to the mix that promises to give shooters a high resolution OLED display for … [Read more...]

Filmmaking 101: Turn Your iPhone Into A Light Meter

The Lumi compared to standard light meters...

Pair of add-ons can diffuse light and give you surprisingly accurate readings By James DeRuvo (doddleNEWS) With every passing day, I become more and more impressed by just how versatile the smartphone, and particularly the iPhone really is. It's not really a phone, so much as a super computer … [Read more...]

DJI Announces Low Price On Ronin-M, Lightweight 3-Axis Gimbal

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By James DeRuvo (doddleNEWS) DJI is once again going after the MōVI crowd by providing a lower cost 3-axis gimbal solution for DSLR users that will rival that of the Freefly MōVI M5. The Ronin-M will carry a weight of up to eight pounds, making it ideal for runners and gunners looking to get … [Read more...]

Software-Based Gimbal Technique Makes Shaky Footage Rock Steady

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SteadXP Sensor feeds movement data to algorithm By James DeRuvo (doddleNEWS) I don't know about you, but I can't afford to buy a Freefly MōVI, or even a DJI Ronin... and you can forget about a Steadicam. At this stage of the indie game, it's far cheaper for me to rent them. But for us runners … [Read more...]

Filmmaking 101: Hack Gives Your DSLR The Performance Of A Canon C100

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By James DeRuvo (doddleNEWS) Even though Canon recently dropped the price of the C100 to around $3000, and you can get the Mk. II for around $5500, neither doesn't shoot in 4K like its bigger brothers, or the Panasonic GH4. Why shoot in 1080p for a few grand when you can shoot in 4K for less with … [Read more...]

doddleTALKS Tech NAB 2015 Interview – Dan May Blackmagic Design [Video]

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By James DeRuvo (doddleNEWS) With nearly 40 new products announced at NAB 2015, Blackmagic has once again set the confab on fire with some incredible new, and smaller, cameras, plus some great supporting hardware and software. Dan May, president of Blackmagic Design takes us through it all. … [Read more...]

Red Giant Spring Sale Is On!

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Tool Farm [direct link] is offering 25% discount plus an additional coupon code on everything By James DeRuvo (doddleNEWS) Looking to pick up some new Red Giant software? Well, this week, specifically April 28th, is going to be the best time to do it. That's because Tool Farm is going to be … [Read more...]

Adobe Looks To Buy The Foundry Visual Effects Company

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Visual Effects software firm could sell for $300 million By James DeRuvo (doddleNEWS) Adobe is looking to expand its reach deeper into the post-production pipeline with a rumored plan to acquire British visual effects software developer The Foundry. The effects software company has some solid … [Read more...]

Lens Company Offers Lens Upgrades For GoPro & Phantom Vision Cameras

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Takes away signature fisheye look By James DeRuvo (doddleNEWS) The cool thing about GoPro cameras is that you can put them anywhere... on your body, in a cubby hole, on the edge of a pole, even a drone. So you can get just about any angle you want. The tedious thing for some filmmakers is that … [Read more...]

Adapter Turns DSLR Into An ENG Camera

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Mirrorless cameras also supported By James DeRuvo (doddleNEWS) Are you a DSLR/GH4 shooter looking to expand your capability into news gathering? Well there's a new rig that allows you to turn your camera into an ENG tool. It's called the Logger's Lunchbox and its a shoulder mount rig that … [Read more...]

Ontario Film Commission Scales Back Foreign Tax Credits

Photo credit: FilmLA

Aimed at Hollywood Looking to Film in Canada By James DeRuvo (doddleNEWS) Ontario's Film Commission has announced that they will be scaling back their foreign tax credit from 25% down to 21.5% starting with the 2015 fiscal budget. The result of this change is that foreign filmmakers, mostly … [Read more...]

Magic Lantern Returns With Canon 70D Support

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Dual Pixel CMOS AF with 14 bit Raw recording By James DeRuvo (doddleNEWS) One of the things I love about the cinema rocket scientists over at Magic Lantern is that they work so stinkin' quietly in the background, refining their firmware and opening it up to a wider range of Canon DSLRs, and … [Read more...]

AT&T Looks to Float New Stock to Fund DirecTV Merger

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$67 Billion Dollar deal hinges on multi-year notes By James DeRuvo (doddleNEWS) In lieu of breaking news that Comcast was going to give up its merger with Time Warner cable, AT&T is moving ahead with it's proposed $67 Billion deal to acquire satellite provider DirecTV, in spite of the fact … [Read more...]

BREAKING: Comcast May Have Abandoned Time Warner Acquisition

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$45 Billion Dollar Deal Hit Skids After FCC Report By James DeRuvo (doddleNEWS) Like a tumbling house of cards, there's breaking news that Comcast has decided to abandon its $45 billion acquisition of Time Warner Cable, sparking what could be considered by some a victory for consumers of both … [Read more...]

Polar Pro Announces New GoPro Accessories

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By James DeRuvo (doddleNEWS) Last week at NAB, I swung by Polar Pro's booth and saw some pretty cool new accessories that they are working on to give GoPro users a more realistic image, without having the issues of selfie poles and other issues sticking in their image. Those new accessories … [Read more...]

NAB 2015 – Zoom and Ikan

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Zoom and iKan offer interesting upcoming projects By James DeRuvo (doddleNEWS) By the last day of NAB, I have to admit I was pretty thrashed. All told, I put over 28 miles on my feet and by the end, I was literally stumbling between the Central and South Halls. But that didn't stop me from … [Read more...]

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