About James DeRuvo

James has a multi-faceted career that spans radio, film and publishing. A writer about the technology in the video industry for nearly 20 years, James is also an award winning film director, having garnered a Telly Award for his short film Searching for Inspiration. He's also worked as a producer of many talk radio programs in Los Angeles with topics ranging from entertainment to travel to technology.

Red Giant’s Magic Bullet Update Feels the Need for Speed

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Looks Vs. 2.5 offers new color tools and a 50% boost in performance By James DeRuvo (doddleNEWS) Red Giant is turning itself into a digital speed shop, and their recent high performance upgrade is Magic Bullet Looks 2.5, which boasts a 50% increase in speed, as well several new tools which … [Read more...]

doddleTALKS Tech NAB Special – NVIDIA, Nikon, & Schneider

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By James DeRuvo (doddleNEWS) I stopped by the NAB booths of NVIDIA, Nikon, and Schneider Optics, all while putting over 25 miles on my feet. And here are all the interesting things we talked about. … [Read more...]

Netflix Plans Price Increase on Customers

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New subscribers will feel the pinch first ... By James DeRuvo (doddleNEWS) Well, we saw this coming… since Netflix has agreed to pay Comcast's protection racket for preferred bandwidth traffic, the online streaming company has announced that in spite of over $1.25 billion in earnings and a … [Read more...]

Disney Exec Meets With Abrams In London Over Star Wars: Episode VII

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2nd Unit begins filming in Abu Dhabi By James DeRuvo (doddleNEWS) There's a TON of Star Wars: Episode VII news this week, including news that Disney Studios Chairman Alan Horn has winged his way to London to finalize details with director J.J. Abrams over the script and other bits and pieces. … [Read more...]

Cinemartin Releases HEVC Plug-In for Premiere Pro

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Supports Pro Res up to 4444 By James DeRuvo (doddleNEWS) Cinemartin has announced a new plug-in for Adobe Premiere Pro, which offers as several of its features the ability to encode in H.265 HEVC and Apple's ProRes Codec. The new plug-in promises to future proof premiere further into an … [Read more...]

Patreon Offers Ongoing Support Through Crowdfunding

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Taxes have hidden impact on campaign success By James DeRuvo (doddleNEWS) Crowdfunding portals like Indiegogo, Kickstarter, and Seed & Spark may give filmmakers much needed capital for any projects they want to get off the ground, but what if you have an ongoing web series, or an ambitious … [Read more...]

Alleged Specs Leak Out for GoPro Hero 4

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4K at 30p, plus 1080p up to 120fps By James DeRuvo (doddleNEWS) The Interwebs is all ablaze over a leaked press release from GoPro which apparently outlines the latest specs for the upcoming Hero 4 Action camera. The next generation GoPro will take the next logical step in it's evolution by … [Read more...]

doddleTALKS Tech – Inside The Blackmagic Studio

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By James DeRuvo (doddleNEWS) At NAB, I sat down with Dan May to talk about their new camera products - including the Blackmagic Studio Camera, the 4K Blackmagic URSA Cinema Camera, a killer update to DaVinci Resolve that has over 140 new features (including editing capability) and host of what … [Read more...]

doddleTV: NAB 2014 – Blackmagic Camera Walkaround

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By James DeRuvo (doddleNEWS) Blackmagic did it again this year with the announcement of not one, but two new cameras. Here's our first look... http://youtu.be/V63j1HUDsyI … [Read more...]

Magic Lantern Raw Featured in Swiss Airlines Campaign

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By James DeRuvo (doddleNEWS) Magic Lantern, the plucky Canon firmware hack that provides amazing Raw video capability to Canon DSLRs, continues to gain more support and is being used more often where it counts... in big budget projects where the image isn't only vital, it's costly. And it just … [Read more...]

Ricoh Announces Medium Format Pentax 645Z HD Camera

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Shoots 70 mm Style High Definition Video By James DeRuvo (doddleNEWS) When you're talking about DSLRs, you can pretty much figure that the Canons, Panasonics and Nikons are going to suck up all the air in the room.  That pretty much leaves companies like Ricoh/Pentax alone in the shadows … [Read more...]

doddleTV: NAB 2014 – MōVI Products First Look

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By James DeRuvo (doddleNEWS) NAB 2014 had us checking out the latest Freefly MōVI M5, but what we didn't expect was the opportunity to shoot with it for two hours, and to play with their new iPhone adapter. But even more exciting was the MōVI M15, designed specifically for larger cameras, a new … [Read more...]

Axiom 4K Camera To Sell for Cost During Crowdfunding Campaign

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First 250 cameras will be part of Beta Test By James DeRuvo (doddleNEWS) Of all the cameras I saw at NAB this year, the one I didn't find was the Apertus Axiom. But that didn't mean its presence wasn't keenly felt, because shortly after the Las Vegas confab, Sebastian Pichelhofer, Lead Project … [Read more...]

New Matrox Cards Will Integrate with Adobe Apps in the Cloud

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Mojito 4K Card will offer more streamlined workflow in 4K By James DeRuvo (doddleNEWS) When it comes to ultra high definition, Matrox and Adobe are going all in with Adobe Creative Cloud by announcing that moving forward, all hardware updates will be tightly integrated with the Adobe … [Read more...]

NAB 2014: Atomos Announces ShoGun 4K Monitor-Recorder

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Supports Sony's A7S and other 4K DSLRs By James DeRuvo (doddleNEWS) One of the most popular booths at NAB last week was Atomos. Not because they let those of interest play with their products, which they did, not because they gave out plastic water bottles with the Atomos logo on them, which … [Read more...]

AJA Releases First Footage Shot with CION 4K Production Camera

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Video Brochure highlights features and shows first images By James DeRuvo (doddleNEWS) In a video brochure that highlights many of its features, AJA has released the first video footage from their new AJA CION 4K Production camera. Capable of shooting in high frame rate and with ProRes 4444, … [Read more...]

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