When Apple announced a few months back that the new iPad would follow the iPhone and feature a retina display, everyone swallowed it’s slogan “Resolutionary.” Then, Apple announced at WWDC that they were releasing a new elite MacBook Pro with Retina display and a stunning 2880 x 1800 resolution. The world was pleased. But this latest iMac rumor, if true, will prove beyond a shadow of a doubt that Apple has Retina fever. But that isn’t the half of it.
“… sources noted that Apple plans to expand Retina Display into all the product lines, meaning that the new iMac will have a high chance of featuring Retina Display.” – DigiTimes
If the rumor holds true, that would mean that iMacs would have a jaw dropping resolution of 5120×2880! The reason for Apple’s retina fever is simple. Giving users more bang for their buck in the real of Cupertino’s high priced hardware. In a PC world where margins are small, most of Apple’s competitors are choosing a more affordable, FullHD display to keep costs down. But Apple looks to be betting that users of their new retina products will become so used to the retina display, that they’ll decide to upgrade to a retina iMac sooner, rather than later, and over a lesser resolution product like a third party display attached to a Tower or Mac Mini.
It’s a crafty strategy, and what’s interesting is that Apple has adopted a mantra of “we’re living in a post PC world,” but now they’re looking to boost the graphics quality of their desktop and laptop work stations. After all, who would like to live in a high resolution mobile world of the new iPad only to have stare at a lesser quality monitor for their workaday hours? Or even for doing work at home.
The only thing that may put a damper on the credibility of this rumor is the availability of retina based apps for the desktop environment. But then again, releasing a MacBook Pro Retina model sort of goes a long way to getting developers thinking of Retina based OSX software. Another reason they may have chosen the MacBook Pro to go retina first is that most of the PCs that Apple sells are laptops, and with the school season right around the corner, starting off with retina laptops makes a ton of sense.
Now of course, it’s a rumor. Anything that pertains to Apple has to always be considered with a grain of salt, especially when it’s reported overseas. But DigiTimes tends to focus on tangible sources like parts orders and shipping dates. But then again, reading tea leaves like that can often lead to getting it wrong. And other rumors persist that the iMac won’t receive the high resolution upgrade … at least not in 2013, because larger size retina screens won’t be available in sufficient quantities. And like the Mac Pro Tower before it, the iMac is already overdue for a redesign filled with upgrades, and that may be what’s been holding it up. And it could stand to reason that while redesigning the entry level Mac PC, that Cupertino could toss in a retina display. So it may be that moving forward, Apple will phase in the Retina feature, maybe as an add-on for a few hundred more like they did with the MacBook Pro.
And with the holiday shopping season coming, offering a retina iMac may be a lucrative move for families looking to upgrade their older iMacs as a Christmas present. But then again, if Apple is planning on releasing an iTV for the holidays, trying to fit in a Retina iMac may be folly as well.
Rumors on top of rumors!