JVC Announces A GoPro Killer Called the Adixxion

By James DeRuvo (doddleNEWS)

GoPro cameras are a common tool for any extreme athlete who wants to post his hotdogging on YouTube for all the world to see.  But there are other options out there, including a new GoPro killer called the “Adixxion” from JVC.  But can it go head to head?

With the introduction of ADIXXION, JVC brings its decades-long expertise in digital imaging to a category that has seen growing popularity recently as more people want to capture their snowboarding, surfing, mountain biking or just about any other activity, whether on the slopes or with the family at the waterpark.

The pocket sized “Adixxion,” specs out with built-in Wi-Fi, 1.5-inch LCD monitor, image stabilizer and offers full HD 1920×1080/30p and 1280×720/60p recording.   It’s waterproof to a depth of five meters (16.4 feet), shockproof from two meters (6.5 feet) high, and it’s both dustproof and freeze-proof, all without the need for a separate housing. In addition, the Adixxion  weighs in at a quarter pound.

And unlike the GoPro, the Adixxion (which, frankly is a silly name) comes with everything an extreme athlete needs to roll tape and do tricks. Out of the box, it comes with two mounts – a goggle mount and a flexible helmet mount hat can also be used on another location like snowboard or surfboard.  Other optional, specialized mounts are also available.  And JVC hopes that tossing in a high impact LCD screen and built in WiFi will lure customers away from the GoPro since they’d have to purchase an additional BacPac to handle those duties.  JVC also offers a smartphone app so that the camera can be controlled remotely and also serve as an external wireless monitor.   And here’s something that GoPro can’t do yet … stream live high definition video in real time to USTREAM without a PC.  That’s something that ESPN may find alluring before WinterX.  Can you imagine streaming first person live from Shaun White’s gold medal half pipe run?

ADIXXION GC-XA1 Primary Features
• Quad-Proof Design: 5m Waterproof / 2m Shockproof / Dustproof / Freeze proof
• Built-in Wi-Fi (smartphone linking, streaming and remote control functions)
• 5M CMOS Sensor
• Super Wide Lens
• 1.5-inch LCD Monitor
• 5x Digital Zoom
• Digital Image Stabilizer (DIS)
• Full HD 1920×1080 30p Recording
• MPEG4 with AAC audio
• 5 Megapixel Stills
• SD/SDHC/SDXC Card Slot
• Time-Lapse REC
• White Balance (Auto & Manual) / Exposure (Auto)
• Self-timer
• HDMI® Terminal (mini)
• USB Cable provided
• Wi-Video PC Software provided

The JVC GC-XA1 ADIXXION action camera will be available in late summer for $349.95.

Action video cameras are nothing new.  Not even GoPro can claim to have founded the category.  Casio was very active with action sports videography back in the early 2000s.  But GoPro grabbed serious market share thanks to a compact polycarbonate case design which could take a beating and be placed in the most hard to mount areas like a helmet or wrist (my favorite though are those shots from underneath a skateboard.  Those are really cool.).

But as time and the technology has progressed, challengers are starting to go after GoPro’s dominance.  Not only is JVC going after GoPro, but you can count SONY into the melee as well.  And then there’s this nifty company we found at CineGear called Contour, which sports a lipstick size tubular design that seems to be a better balance for head mounted solutions.

Can they kill GoPro?  Probably not.  But competition is a good thing.  It drives down prices and drive up quality and features.  So I say, the more the merrier.

Press Release:

New JVC ADIXXION Camcorder Ready for Action

WAYNE, NJ, June 28, 2012 – A new “action camera” announced today by JVC offers unmatched versatility right out of the box, with standard features that have JVC’s new GC-XA1 ADIXXION camcorder ready to capture the fun in most any situation.

The new JVC GC-XA1 ADIXXION ups the ante in the action camera category by offering a range of features and capabilities that outpace competing models. Truly pocket-sized and weighing barely a quarter pound, ADIXXION is waterproof to a depth of five meters (16.4 feet), shockproof to withstand a fall from two meters (6.5 feet), dustproof and freeze-proof, all without the need for a separate housing. In addition, ADIXXION includes built-in Wi-Fi, 1.5-inch LCD monitor, image stabilizer and offers full HD 1920×1080/30p and 1280×720/60p recording.

With the introduction of ADIXXION, JVC brings its decades-long expertise in digital imaging to a category that has seen growing popularity recently as more people want to capture their snowboarding, surfing, mountain biking or just about any other activity, whether on the slopes or with the family at the waterpark. What JVC brings to the category is a camera that comes loaded with standard features compared to competing models and one that can tackle a wide range of activities right out of the box, with no need for an optional housing. ADIXXION comes with two mounts – a goggle mount and a flexible mount suitable for a wide range of applications, including use on a helmet or surfboard. A wide range of optional accessories are available, including specialized mounts.

In addition to its water/shock/dust/freeze-proof design – what JVC dubs “Quad Proof” – ADIXXION features a 1.5-inch LCD monitor built into the side of the camera so it’s easy to check footage in the field without the extra weight and bulk of an external monitor. The camera body features a scratch-resistant rubber texture, and there are two standard tripod sockets for easy mounting in a variety of locations. It weighs a mere 0.28 lbs. (126 grams).

Built-in Wi-Fi opens up a range of possibilities, including wireless connection to a smartphone that can be used to monitor the image – great for framing the shot when the camera is mounted on a helmet or other location where the user can’t see the LCD. Wi-Fi also makes it possible to send images live to a PC or mobile hotspot, or transfer data to a PC for sharing via social networks. What’s more, ADIXXION can stream live high definition video in real time to USTREAM without a PC. Android and iOS apps are available for free download, while Wi-Video PC software is supplied with the camera.

Video recording resolutions range from Full HD to WVGA, and all video is recorded as QuickTime-compatible MP4 files that can be easily viewed on computers and smartphones. Digital image stabilization minimizes camera shake, and the camera includes rolling shutter cancellation that corrects the image skewing that can occur with CMOS image sensors. The result is distortion-free images, even during fast-moving scenes.

A built-in HDMI terminal allows easy connection to HDTVs. Other features include ultra-wide lens, time lapse recording at intervals of 1 or 5 seconds, digital 5x zoom, 5 megapixel stills, white balance (auto/manual), exposure (auto), and self-timer functions.

The GC-XA1 comes with a goggle mount, flexible mount, two lens protection covers, a USB cable and battery. A wide variety of optional accessories is available, including roll bar and handle bar mounts.

The JVC GC-XA1 ADIXXION action camera will be available in late summer for $349.95.

About JVC Americas Corp.
Headquartered in Wayne, New Jersey, JVC Americas Corp. is a wholly-owned subsidiary of JVC Kenwood Corporation. JVC Americas distributes a complete line of video and audio equipment for the consumer and professional markets. For further product information, visit JVC’s website.

ADIXXION GC-XA1 Primary Features
• Quad-Proof Design: 5m Waterproof / 2m Shockproof / Dustproof / Freeze proof
• Built-in Wi-Fi (smartphone linking, streaming and remote control functions)
• 5M CMOS Sensor
• Super Wide Lens
• 1.5-inch LCD Monitor
• 5x Digital Zoom
• Digital Image Stabilizer (DIS)
• Full HD 1920×1080 30p Recording
• 5 Megapixel Stills
• SD/SDHC/SDXC Card Slot
• Time-Lapse REC
• White Balance (Auto & Manual) / Exposure (Auto)
• Self-timer
• HDMI® Terminal (mini)
• USB Cable provided
• Wi-Video PC Software provided

Recording modes and approx. recording times for each media
Mode FHD HD960 HD60 HD30 WVGA
Resolution/fps 1920×1080/30p 1280×960/30p 1280×720/60p 1280×720/30p 848×480/30p
Bit rate 15Mbps VBR 8.9Mbps VBR 13Mbps VBR 6.7Mbps VBR 3.0Mbps VBR
SDXC/
SDHC
Card 64GB 9hr 30min 16hr 10hr 50min 21hr 47hr 20min
32GB 4hr 50min 8hr 5hr 20min 10hr 30min 23hr 40min
16GB 2hr 20min 4hr 2hr 40min 5hr 20min 11hr 50min
8GB 1hr 10min 2hr 1hr 20min 2hr 40min 5hr 50min
4GB 35min 1hr 40min 1hr 20min 3hr

Provided Accessories
• Goggle Mount: Attaches to goggle strap with supplied screws.
• Flexible Mount: Adheres to flat or curved surface with supplied 3M double-sided tape.
• Lens Protector x2
• LCD Protection Film
• USB Cable
• Rechargeable Battery

Optional Accessories
• Roll Bar Mount MT-RB001: Fits pipes from 21mm to 40mm (7/8″ – 1-5/8″) in diameter.
• Handle Bar Mount MT-HB001: Fits pipes from 21mm to 30mm (7/8″ – 1-3/16″) in diameter.
• AC Adapter AC-V17UL / AC-V10L: Charges ADIXXION battery from outlet.
• Float Strap WA-FL001: To help the camera float while in water.
• Goggle Mount MT-GM001 (same as supplied with camera)
• Flexible Mount MT-FM001 (same as supplied with camera)
• Lens Protector GL-LP001 (same as supplied with camera)
• Battery BN-VH105 (same as supplied with camera)

About James DeRuvo

James has a multi-faceted career that spans radio, film and publishing. A writer about the technology in the video industry for nearly 20 years, James is also an award winning film director, having garnered a Telly Award for his short film Searching for Inspiration. He's also worked as a producer of many talk radio programs in Los Angeles with topics ranging from entertainment to travel to technology.

Comments

  1. jules says:

    Cant make the wifi work ? Neither the wifi to mobile, wifi to laptop, upstream also doesn’t work. Good camer like the Gopro first edition. I even upgraded the firmware but it still doesn’t work… will go with the Hero2 and return this one.

    Jules

  2. Guy says:

    nice cam, but the app wivideo never worked with Iphone4s
    can not find the cam most of times an when, the App crashed.
    i bought the cam with wifi but no possibility of remote control with the App

  3. steve says:

    Will the software run on a Mac? Will the video run on a Mac?

    • Heath McKnight says:

      I’m pretty sure it will, since JVC has done well with keeping the NLE companies and computer makers up-to-date with their hardware and software.

  4. GLEN says:

    So how much is this bad boy???

  5. John says:

    does this camera record sound? There’s no mention, but GoPro does sound.

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