Lytro Adds Manual Features with Firmware Update

Manual Features will provide greater control, appealing to users

By James DeRuvo (doddleNEWS)

It’s the Lytro Light Field Camera and it’s a strange looking thing, you have to admit.   It kinda reminds me of those old kaleidoscopes I used to play with as a kid.  But it’s a very unique digital camera that allows users to change the focus of an image anywhere along the focal length AFTER the image has been taken.  And with a new firmware update, Lytro has added manual features, which will give users even greater control.

The firmware update provides greater control over shutter speed, ISO and even auto exposure lock.  Here’s a breakdown:

  • Shutter Speed- By manually controlling the shutter speed, Lytro photographers can keep the shutter open longer to capture living pictures in dark conditions. The maximum shutter speed is 8 seconds and the minimum is 1/250 second.
  • ISO Sensitivity – Controlling ISO gives Lytro photographers more ways to take creative living pictures in a variety of lighting conditions, from low-light concerts and restaurants to brightly lit soccer fields and amusement parks. The ISO range is 80 (min) to 3200 (max).
  • Neutral Density (ND) Filter – When in full manual mode, Lytro photographers can turn on the ND Filter to adjust the amount of light captured in extremely bright settings.
  • Auto Exposure (AE) Lock – Lytro photographers can lock the auto exposure while changing the composition of a picture in a scene.

In addition, Lytro is adding two new colors and accessories.  Lytros are now available in “Seaglass,” Pink, Teal, Blue, and Silver, and the accessories include a coated canvas camera case lined with microfiber cloth, and an everyday camera sleeve of the same construction.  This camera has some truly stunning technology that even caught Steve Jobs’ attention.  And it could have some tremendous applications on set for shooting stills and promotional images.  But I want to know, however, is when Lytro will add video capability.  Because once they do that, the editing bay is going to have a LOT of fun!

Available for around $400 from Lytro.com and select retailers.

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Press Release:

 

New Manual Controls Expand Creative Capabilities

Posted on October 9, 2012 by Lytro

 

We’re celebrating the launch of three big changes for the Lytro camera: new manual controls, new colors and new accessories.

Manual Controls – Creative Tools for Lytro Photographers

With new, easy-to-use, and readily accessible manual controls, Lytro camera owners have more creative capabilities with light field photography. “Manual controls give Lytro photographers the opportunity to take control of the exposure in a scene,” said Eric Cheng, Lytro’s director of photography. “We introduced these features as a result of feedback from our most creative camera owners, who are capturing things like subjects in motion or experimenting with artistic styles like light painting. With manual controls, they now have more flexibility as they push the boundaries of the light field.” Check out these examples for inspiration.

The new controls are:

  • Shutter Speed- By manually controlling the shutter speed, Lytro photographers can keep the shutter open longer to capture living pictures in dark conditions. The maximum shutter speed is 8 seconds and the minimum is 1/250 second.
  • ISO Sensitivity – Controlling ISO gives Lytro photographers more ways to take creative living pictures in a variety of lighting conditions, from low-light concerts and restaurants to brightly lit soccer fields and amusement parks. The ISO range is 80 (min) to 3200 (max).
  • Neutral Density (ND) Filter – When in full manual mode, Lytro photographers can turn on the ND Filter to adjust the amount of light captured in extremely bright settings.
  • Auto Exposure (AE) Lock – Lytro photographers can lock the auto exposure while changing the composition of a picture in a scene.

These controls are included in all new camera purchases starting today. For existing Lytro camera owners, the free camera update begins rolling out today. To check for the update, just plug your Lytro camera into your computer.

New Colors and Accessories – More Choices to Customize Your Camera

In addition to introducing new creative tools, we’re also offering two new colors (U.S. only), Seaglass and Moxie Pink, and two new accessories, a Camera Case and Camera Sleeve.

  • The Lytro camera in Seaglass – Available starting today, exclusively on Lytro.com (8GB, $399);
  • The Lytro camera in Moxie Pink – Starting today, available exclusively at Target.com and in November at CityTarget stores (8GB, $399);
  • Camera Case – Made of technical, coated canvas and lined with soft microfiber, it holds a Lytro camera and includes a removable bucket to hold several camera accessories. Available on Lytro.com and at select retailers ($59.95);
  • Camera Sleeve – Meant for everday use, the camera sleeve is made of technical, coated canvas and soft microfiber. It includes a matching wrist strap. Available on Lytro.com and at select retailers ($29.95).

Hat Tip – TDV

About James DeRuvo

James has a multi-faceted career that spans radio, film and publishing. A writer about the technology in the video industry for nearly 20 years, James is also an award winning film director, having garnered a Telly Award for his short film Searching for Inspiration. He's also worked as a producer of many talk radio programs in Los Angeles with topics ranging from entertainment to travel to technology.

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